Hack & Hustle is the company blog of Elastic Inc. We write about startups, sales, and everything related to hacking and hustling.

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Archives August 2012

How to Close Your 1st Customer

Working with top Silicon Valley startups, we see the same challenge faced by new companies everyday: Technical founders need to create a pitch and position their product, but don’t know where to start.

Join us for a webinar by Elastic's Senior Hustler - Karan Ramchandani - who's helped dozens of startups get their first customers. He'll discard the arbitrary and talk SPECIFICS about:

  • Targeting, sourcing and pitching your first customers
  • How to demo with the intent to sell
  • Shameless follow-up
  • Maintaining your sanity

Date: Thursday August 23, 2012

Time: 4:00-5:00pm PDT

Sign up HERE!

About Karan ...

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Auctioning A Member of our Founding Team!

As entrepreneurs we’re passionate about supporting all the future entrepreneurs out there – especially if they’re in our own backyard!

Hacker Dojo is a space where people passionate about technology can come together to build and experiment with all things tech. Our team has taken advantage of their free classes and groups, and now it’s time to make a contribution to ensure that many more people down the line can enjoy the Dojo.

So, go ahead and check out all of the services up for auction – including our very own, Jason Katzer!


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The Sisterhood of the Traveling Closing Pants

You’ll often see a sales person kiss that lucky charm, wear that out-of-place tie, or excessively-checkered ‘Steve Urkel’ closing pants. Sales people are highly superstitious. Often times we rely on these ‘lucky’ objects to help us feel confident and close deals. The question is, does it work?

Of course, one’s natural tendency is to be skeptical. Objects can’t help close deals, right? But let's examine for a minute why sales people so adamantly stick to their charms.

Sales is a contact sport. More than any other profession, sales people are in constant contact with a steady ...

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Entrepreneurship is an amazing and adventurous journey, as well as an intense growth experience. It's a blessing to work on new ideas, solve big problems and create something from nothing.

Everyone should consider entrepreneurship as a real choice for success and happiness in life.

If you are thinking about becoming an entrepreneur, or if you are an entrepreneur, I applaud you. But don't forget that it's all just a big thrill ride. Keep your balance no matter how high the highs, or how low the lows.

Be happy. Because at the end of the day - that's ...

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