Many (if not most) lead generation ideas and strategies revolve around eBooks. From white papers and research reports to PDFs and buyer’s guides, these digital marketing resources are often used as lead magnets to capture the attention of potential customers and encourage them to give you their contact information. And then you’d use those contact … Read more
What comes to mind when you hear the term “social selling”? For many sellers, it’s an intimidating concept—one involving the awkward activity of “social networking” or reaching out to strangers, hoping to sell them a product or service. And while it does involve active outreach, social selling is far from the same old thing with … Read more
Wondering whether the TAS sales methodology is worth the effort? Think about what’s better: spending a month closing five deals worth $1,000 each, or a month closing one deal worth $50,000? Sometimes the best deals are the hardest to close. But putting in the time and effort is worth it. How can the target account … Read more
Want to grow fast in 2022 and beyond? Learn top sales strategies for both inbound and outbound sales, plus how to use them in your business.