23 Best Sales Tools (CRMs, Lead Generation, Contracts, & More)

This is you right now: You’re looking for the best sales tools to close more deals, but with so many options out there, you don’t know where to start.

Or maybe you’re in the process of switching sales tools and you want to be sure you’re choosing the best one for your needs.

Either way, we’ve got you covered.

In this guide, we’ll show you 23 of the best sales tools ranging from CRMs to lead generation, contracts, and much more in 2023.

Top Customer Relationship Management (CRM) Tools

Looking to upgrade from spreadsheets and handwritten notes? Here are a few CRM tools to consider:

Close

Close is a CRM software tool catering to SaaS and small businesses that helps sales professionals manage their leads and close more deals. It helps you keep track of your sales pipeline, so you always know where every deal stands.

But beyond CRM, Close also provides powerful sales tools for cold emailing, bulk emailing, sales team coaching, cold calling, and more. It also integrates with other key sales software, including prospecting tools, video conferencing software, lead generation platforms, and more.

Key Close Features

Pipeline management: Close helps you keep track of your deals, so you always know where they stand and what needs to be done next per situation.

Reporting and analytics: With Close, you get to measure sales performance with insightful reports and analytics—so you can see what’s working and what needs to be improved.

Call coaching: This helps you listen to calls and give feedback so that your team members can improve their performance, and make sure everyone on your sales team is on the same page.

Bulk email sending: Easily send mass emails to your leads without having to use a separate tool. You can also track who opens and clicks your emails and who doesn’t.

Cold calling tools: Close helps you make 300+ calls daily and fast, with its built-in power dialer. And it works! MakeSpace’s head of sales, Sarah Haselkorn, said their team experienced a 60% increase in outbound call volume with Close’s Power Dialer:

Close Pricing:

Annual pricing: $25 to $129 per month, per user
Monthly pricing: $29 to $149 per month, per user

You can learn more about Close’s 14-day free trial here.

Salesforce

Salesforce provides a platform that gives you a 360-degree view of your customers. It’s also one of the most popular CRMs on the market, with a community of millions of users.

Key Salesforce Features

Contact management: You can store all your customer information in one place, so you have a complete view of every interaction they’ve had with your brand.

Opportunity management: Track every deal in your pipeline and see which stage each one is in. You can also capture qualified leads from a variety of sources and track their progress through your sales funnel.

Reports and dashboard: Salesforce provides customizable reports and dashboards, so you can track your sales key performance indexes (KPIs) and performance.

Revenue Cloud: Salesforce’s revenue cloud helps you accelerate your quote-to-cash processes and optimize your pricing strategy to generate sales.

Salesforce Pricing

Their prices vary widely depending on what you need, but they typically start at $25 and can go up to several thousands of dollars per month, per user.

HubSpot Sales Hub

HubSpot Sales Hub is a CRM tool that’s best used in conjunction with the HubSpot Marketing software. For sales and marketing teams, it gives you a 360-degree view of your customers and—like other sales tools in this article—helps you close more deals.

Key HubSpot Sales Features

Opportunity management: You can track every deal in your pipeline and see which stage each one is in.

Lead management: Capture leads from various sources and track their progress through your sales funnel.

Sales email templates: HubSpot Sales provides email templates for a variety of sales situations, so you can stay top of mind with your leads and customers.

Sales automation tool: Automate repetitive tasks so you can focus on selling.

Close Pricing:

Annual pricing: $18 to $1200 per month, per user
Monthly pricing: $20 to $1200 per month, per user

Pipedrive

Pipedrive is a sales CRM for both small and large teams to manage sales processes and close more deals. It has a simple interface that sales reps love and it’s known among users for being easy to use.

Key Pipedrive Features

Sales lead management: Manage your sales cycle process and leads all in one place, so you’ll hardly ever miss an opportunity.

Activity and goals management: Set goals and track your progress so your team members can better collaborate with each other and hit your targets.

Customizable dashboards: Pipedrive provides a personalized view of your sales data, so you can focus on KPIs that are important to you and your sales goals.

Sales automation: Automate repetitive tasks like automated drip emails and follow-ups so you and your team can focus on selling.

Pipedrive Pricing

Annual pricing: $9.90 to $59.90 per month, per user
Monthly pricing: $11.90 to $74.90 per month, per user

Zoho CRM

Zoho CRM is another comprehensive CRM software, but its parent company, Zoho, does a bit of everything; it helps you manage your sales, marketing, IT, finance, customer support, and more in one place. So it’s a great tool for businesses that want an all-in-one solution.

Key Zoho CRM Features

Omnichannel engagement: Zoho CRM includes a suite of tools to help you engage with your customers on every channel, including social media, phone, email, and live—almost as if they’re all on a channel.

Inter-team communication: Easily keep your sales, marketing, and other teams in sync so everyone is on the same page.

Sales insights and intelligence: Get sales-relevant customer data and insights so you can make informed decisions about your sales strategy.

Mobile apps: Zoho CRM has mobile apps for iOS and Android so you can manage your sales on the go.

Zoho Pricing

Pricing varies based on your country.

Nutshell CRM

Nutshell is an all-in-one CRM tool that gives B2B sales professionals everything they need to succeed, from contact and lead management to pipeline tracking and real-time analytics.

Key Nutshell CRM Features

Contact management: Keep all your contacts and leads in one place so you can easily follow up with them.

Opportunity tracking: Nutshell gives you a 360-degree view of your pipeline, so you can see which deals are close to closing and which ones need more attention.

Real-time pipeline reports: Get up-to-the-minute insights into your sales pipeline so you can make informed decisions about your sales strategy.

Email marketing: With Nutshell’s email marketing tool, you can easily stay in touch with your target audience(s) and stay top of mind.

Nutshell CRM Pricing

Annual pricing: $16 to $42 per month, per user
Monthly pricing: $19 to $49 per month, per user

Sales Tools for Engagement and Outreach

Here are some of the best sales engagement and outreach tools to help you connect with your leads and customers.

Bloobirds

One of the major highlights of Bloobirds is that it provides you with a feature to help you build playbooks that will guide you and your team on the specific actions to take at different stages of your sales process.

Key Bloobirds Features

Real-time messaging assistance: Bloobirds provides suggestions to improve your sales pitches based on key variables like your target market, scenario, and so on.

In-app dialer: With the in-app dialer, you can make calls without having to leave the Bloobirds app.

Native integrations: Bloobirds integrates with several popular sales tools like Aircall, HubSpot, Salesforce, and more—so you can easily add them to your existing sales stack.

Revenue opportunity management: Bloobirds gives you the ability to see all your revenue opportunities in one place, so you can track your progress and hit your targets.

Bloobirds Pricing:

Bloobirds pricing isn’t publicly available, so you’ll need to contact the company for a custom quote.

Outreach

Outreach is a sales engagement platform that helps you connect with your leads and customers and drives more sales through email, phone, social media, and other channels.

The platform helps you add new leads and contacts to your sales outreach database and also provides you with a suite of tools that helps you improve customer interactions.

Key Outreach Features

Automated prospecting sequences: With Outreach’s automated prospecting sequences, you can easily stay in touch with your leads and customers without sending out emails or making phone calls manually.

Outreach dialer: The Outreach dialer allows you to make calls directly from the app—so you can easily manage sales calls from the platform.

Integrations: Outreach integrates with several popular sales tools like Salesforce, 6Sense, and more, so you can seamlessly add them to your sales stack for better results.

Forecasting and sales analysis: With Outreach’s forecasting and sales analysis tools, you can set targets for your sales team, track your progress, and hit your targets.

Outreach Pricing

Their pricing isn’t publicly available, so you’ll need to contact the company for a custom quote.

Salesloft

Salesloft is a sales engagement platform that helps your team increase their sales productivity and close more deals. The platform provides a suite of tools that help you engage customers and prospects on every level—from first contacts to closed deals.

Key Salesloft Features

Cadence and automated lead management: Salesloft’s Cadence feature helps you create and manage your sales process so you can track your progress and hit revenue targets effortlessly.

Sales intelligence: You can get real-time insights into your target market to make informed decisions about your sales strategy.

Sales coaching: Salesloft provides sales coaching tools to help you train and develop your sales team.

Analytics + reporting: Salesloft’s analytics and reporting tools help you track your sales progress so you can identify areas of improvement.

Salesloft Pricing

Pricing isn’t publicly available, so you’ll need to contact the company for a custom quote.

Mixmax

Mixmax is another sales engagement platform that helps Gmail users get more out of their inboxes.

The platform provides a suite of tools that help you connect with your customers and prospects, with integrations that allow you to add Mixmax to your sales stack and improve performance or results.

Key Mixmax Features

Email tracking: Mixmax’s email tracking feature helps you see when your contacts open your emails, so you can follow up at the right time.

Email sequences: Automate your sales process so you can stay in touch with your leads without having to send out emails manually.

Integrations: Integrates with several popular sales tools like Salesforce, Slack, and more, so you can easily add them to your sales stack.

Analytics and reporting: Mixmax’s analytics and reporting tool help you track your sales progress, so you can identify areas of improvement.

Mixmax Pricing

For teams: $49 to $69 per month, per user
For individuals: $0 to $24 per month, per user

Drift

Drift is a conversation-based sales tool that lets you connect with your leads and customers in a more personalized manner than many other sales engagement tools.

Like most products in this article, the platform provides tools to help you engage with decision-makers, including live chat, email, and more.

Key Drift Features

Custom chatbots: You can build chatbots and customize them precisely to fit your brand and sales process.

Live chat: Drift’s live chat tool lets you connect with your leads in real-time (e.g. when they’re on specific pages on your website), so you can close deals better.

Drift landing pages: You can create personalized landing pages that kick off conversations with leads or customers and provide them with the specific value they’re looking for.

Drift reporting: Drift’s reporting tools help you track your sales progress and identify areas of improvement.

Drift Pricing

Pricing isn’t publicly available, so you’ll need to contact the company for a custom quote.

Sales Prospecting Tools

Here are a few sales prospecting tools that can help you reach your target market:

SavvyCal

SavvyCal is a tool that allows you to create personalized meeting links that include your calendar availability.

The platform also allows recipients to see your calendar and theirs side-by-side, making it easy to find dates that work for both of you. This way, you can avoid the back-and-forth of scheduling email threads with customers and prospects.

Key SavvyCal Features

Ranked availability: Instead of presenting all the time you’re available, only show your preferred availability, so customers and prospects can book appointments that work for you and them without having to scroll through your entire calendar.

Prefill recipient info: Prefill your recipient’s information so they don’t have to do it themselves.

Delegate account access: You can give other people (maybe assistants) access to your account so they can manage your calendar on your behalf.

Limit scheduling frequency: You can limit how often people can schedule meetings with you, so you don’t get too many requests.

SavvyCal Pricing

Free to $20 per month, per user

Leadfeeder

Leadfeeder is a tool that helps you see which companies have visited your website.

The platform uses data from tracking cookies, reverse IP address lookup, private databases, analytics programs, and more to show you which companies visit your site, how they found you, and what pages they’re looking at.

So you can reach out to companies that have visited your site (but haven’t contacted you yet) and try to start a conversation.

Key Leadfeeder Features

Web visitors: See which companies visit your website, how they found you, and what pages they’re looking at.

Connectors: Connect Leadfeeder to your Google Analytics account, ad accounts, and more to enrich the data you’re working with on those platforms or campaigns and make your efforts more targeted.

IP Enrich API: The Leadfeeder API lets you match IP addresses to companies, so you can get even more data on your web visitors.

Powerful filtering: Filter your data by company size, location, traffic source, and more to find the best leads for your business.

Leadfeeder Pricing

Free to €79 per month

ZoomInfo

ZoomInfo is a tool that allows you to find contact information for people at specific companies and contact them. The platform has a database of over 235 million business contacts you can search to find the right person to reach out to, and create a list of sales leads catered to your business.

On top of that, ZoomInfo scans over 38 million sources every day to keep their database up-to-date, so you’re always working with the most accurate information.

Key ZoomInfo Features

Contact & company search: Quickly find the contact information you need for the people you want to reach, along with information on their company and position.

Sales automation tool: ZoomInfo helps your team trigger the right selling activities based on relevant market signals, so you can focus your efforts on the right leads and won’t have to worry about missing an opportunity.

Cross-channel advertising: Reach your target buyers without guesswork using ZoomInfo’s data-driven audience segments for better targeting and improved campaign performance.

Buyer intent insights: See which companies are in the market for your products or services and when they’re likely to make a purchase.

ZoomInfo Pricing

ZoomInfo’s pricing isn’t publicly available, but you can request it on their website.

Clearbit

Clearbit is a data and analytics platform that provides business intelligence about companies and people. The platform combines data from over 250 different sources to give you a comprehensive picture of your target market.

They also offer a data enrichment feature that helps you fill in missing existing lead and customer data points you have, so you can segment and target them more effectively.

Key Clearbit Features

Lead scoring & routing: Automatically score and distribute your leads to the right sales reps using Clearbit’s lead scoring models so your team can focus on the hottest prospects.

Ad targeting: Target your ads more effectively on Facebook and Google using Clearbit’s data segments, so you can reach the right people with your message more effectively.

Form optimization: Use Clearbit’s data to reduce form fields on your website and improve conversion rates—since fewer fields usually lead to more conversions.

Visitor insights: See which companies visit your website so you can identify potential high-value customers, reach out to them, and try to start a conversation that’ll lead to sales.

Clearbit’s Pricing

The pricing depends largely on your needs, but it’s not publicly available. You’ll need to contact them directly for a quote.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a tool designed to help salespeople find and connect with potential customers on LinkedIn. The platform gives you access to advanced search features so you can find the right leads easily.

Sales Navigator also has a CRM integration (CRM sync) that lets you track interactions with leads and customers in your existing database, so you can stay on top of your sales pipeline.

Key LinkedIn Sales Navigator Features

Advanced lead and company search: Find the leads you’re looking for using Sales Navigator’s advanced search parameters, like job title, function, job roles, language, location, and more.

Create custom lists: Build lists of leads that you can export to your CRM or other sales tools for easy follow-up.

Get timely updates: Receive notifications in Sales Navigator when leads or companies in your custom lists change their job title, function, or size of their company.

InMail: Send direct messages to potential customers on LinkedIn even if you don’t have their emails or aren’t connected to them. So you can start building relationships and generating sales opportunities.

Sales Navigator’s Pricing

LinkedIn Sales Navigator has three different subscription plans:

Core: $99 per month
Advanced: $149 per month
Advanced Plus: Contact LinkedIn for pricing

Lead Generation Tools

Here are some of the best lead generation tools to help you drive more leads and sales:

Unbounce

Unbounce is a powerful lead generation platform that helps you drive more leads and sales by creating high-converting landing pages.

The platform comes with a drag-and-drop builder that makes it easy to create beautiful landing pages without any design or coding experience, so you can get up and running quickly.

Key Unbounce Features

100+ landing page templates: You can choose a template that’s right for your business and campaigns with pre-designed landing page templates that are optimized for conversion.

A/B testing: Test different versions of your landing pages to see which one performs better, so you can fine-tune your campaigns for maximum results.

Dynamic text replacement (DTR): Use dynamic text replacement to personalize your ads and make them match the keywords that customers typically use to find your site, so you can improve your click-through rates (CTRs).

Pop-ups and sticky bars: Use pop-ups and sticky bars to capture leads with forms to grow your database quickly. This also means you can show targeted offers to website visitors—since you can show different offers to different visitors based on specific attributes they have.

Unbounce’s Pricing

Monthly payment: $90 to $575 per month
Annual payment: $81 to $518 per month

OptinMonster

OptinMonster is a lead generation software tool that helps you capture leads from your website with powerful pop-ups and forms.

The platform comes with a drag-and-drop builder that makes it easy to create beautiful forms and pop-ups without any design or coding experience.

OptinMonster also has a wide range of integrations, so you can seamlessly connect it to your email marketing platform, CRM product, or other sales tools.

Key OptinMonster Features

A/B testing: Test different versions of your forms and pop-ups to see which one performs better, so you can fine-tune your campaigns for maximum results.

Exit-intent pop-ups: Use exit-intent pop-ups to capture leads just when they’re about to leave your site so you don’t miss any chance to turn them into customers.

Geo-targeting: Use geo-targeting to show different forms and pop-ups to visitors from different locations, so you can personalize your campaigns according to their location.

Page-level targeting: Use page-level targeting to show different forms and pop-ups to visitors on different pages of your website, so you can segment your campaigns according to what pages they’re visiting.

OptinMonster’s Pricing

$9 to $49 per month (billed annually)

Mailchimp

Mailchimp is one of the most popular email marketing tools on the market; it helps you generate leads and then create and send automated emails to them, so you can nurture your leads and turn them into customers.

The email marketing platform also comes with advanced features like segmentation and marketing automation that allow you to send targeted emails to different groups of people and automate your email marketing campaigns.

Key Mailchimp Features

Sign-up forms: Create beautiful sign-up forms to capture leads from your website, social media channels, or other online platforms.

Email templates: Choose from a wide range of email templates to design beautiful emails that match your brand and campaigns.

Behavioral targeting: Use behavioral targeting to send automated emails to people based on their behavior, so you can nurture your leads and turn them into customers.

Contact ratings: Use contact ratings to rate your leads and customers, so you can prioritize your sales and marketing efforts to contacts who are most active with your emails.

Mailchimp’s Pricing

Pricing depends on your number of subscribers and the features you need, but it starts with a free plan and can go as high as $1300 per month or more.

ConvertKit

ConvertKit is an email marketing tool specifically designed for bloggers and online creators.

Like other email marketing platforms on this list, the platform comes with features that make it easy to generate leads, create and send automated emails, and track the performance of your email campaigns.

ConvertKit also has a visual automation builder you can use to create complex email marketing automation workflows.

Key ConvertKit Features

Unlimited landing pages: ConvertKit allows you to create unlimited landing pages so you can capture leads from different channels all over the web.

Commerce: Use ConvertKit’s eCommerce features like buy now buttons and payment processors to sell products and courses from your website or blog.

Email designer: Use ConvertKit’s email designer to create beautiful, mobile-responsive emails that match your brand and sales campaigns.

Free migration from another tool: ConvertKit offers a free migration service to help you switch from another email marketing tool.

ConvertKit’s Pricing

Pricing depends on your number of subscribers and the features you need, but it starts with a free plan and can go as high as $2000 per month or more.

Instapage

Instapage is a powerful landing page builder that helps you generate leads and converts them into customers.

It’s specifically designed to help you drive conversions from ad campaigns, so it comes with features like A/B testing and dynamic text replacement that help you optimize your pages for better ad performance.

Key Instapage Features:

Personalization: Instapage allows you to personalize your landing pages for different visitors, so you can show them the most relevant content and offer.

AMP experiences: Use Instapage’s AMP features to create fast-loading, mobile-friendly landing pages that improve your conversion rate.

Team collaboration: Instapage’s team collaboration features make it easy for your team to go through your review-approval-launch processes faster.

Integrations: Instapage integrates with a host of marketing and sales tools, like Close, Salesforce, HubSpot, and Marketo.

Instapage’s Pricing:

Monthly payment: $199 per month
Annual payment: $149 per month

Sales Enablement Tools

Here are some of the best sales enablement tools to help build a sales team that is ready to crush deals.

Ambition

Ambition is a sales management platform that helps you coach and motivates your sales team. The product comes with features like gamification, metric dashboards, and scorecards that help you coach your team more effectively.

Key Ambition Features

Sales gamification: Use Ambition’s gamification features to engage and motivate your team with competition and awards.

Metric dashboards: Ambition’s metric dashboards give you visibility into your team’s performance, so you can identify what’s working and areas for improvement.

Scorecards and leaderboards: Scorecards help you track your team’s progress and identify top performers.

Ambition’s Pricing

Gamify: $750 per month
Coach: $750 per month
Pro: $1200 per month

Bigtincan

Bigtincan is a sales enablement platform that helps you deliver the right content to your team at the right time along their buying journey. It comes with features like content management, detailed reporting, and analytics that help you optimize your sales cycle process.

Key Bigtincan Features:

Bigtincan XR: Bigtincan’s XR features help your sales team create immersive interactive content experiences with customers, so they can have an almost real-life customer experience of your product virtually.

Content management: Keep your sales content organized and easily accessible to your team.

Conversation intelligence: Analyze your team’s sales calls and give them feedback for improvement.

Pre-approved templates: Bigtincan comes with a library of pre-approved templates your team can use to create sales content quickly and easily.

Bigtincan’s Pricing:

Pricing isn’t publicly available, but you can request it on their website.

Showpad

Showpad is another powerful sales enablement platform that helps you manage and track your sales content. One major difference between Showpad and many other sales enablement tools is that Showpad also offers a mobile app, so your team can access their sales content without being tied to their desktop or laptop.

Key Showpad Features:

Content management: Showpad’s content management features help you keep your sales content organized and easily accessible to your team.

Showpad video: Record and share sales videos with qualified leads and buyers so you can engage them in a more personal way.

Onboarding & sales training: Showpad’s onboarding and sales training features help you get your team up to speed quickly and ensure they’re using best practices.

Screen sharing: Share your screen with buyers and leads in real time so you can walk them through product demos.

Showpad Pricing

Request pricing on Showpad’s website.

Quotapath

Quotapath is a sales commission and compensation tool that helps you manage and automate your sales reward process. It comes with features like sales commission tracking, payout schedules, and detailed reporting that help you optimize your sales compensation process.

Key Quotapath Features:

Commission tracking: Quotapath’s commission tracking features help you keep track of your sales team’s commissions and performance.

Automated sales commissions: Automate your sales commissions process with Quotapath, so you can focus on other important aspects of your sales process.

Powerful CRM integrations: Quotapath integrates with popular CRMs like Close and Salesforce, so you can manage your sales commissions and process in one place.

Quotapath’s Pricing

Free to $40 per month

Contract Management Tools

These are the best contract management tools to help you streamline your approval processes and close deals quickly.

DocuSign

DocuSign is a popular contract management tool that helps you streamline your contract approval processes. It comes with features like electronic signatures, templates, and integrations that help you get your contracts signed quickly and easily.

Key DocuSign Features

E-signatures: DocuSign’s electronic signature features help you get your contracts signed quickly and easily.

Contract templates: Use DocuSign’s contract templates to create contracts quickly and easily.

Integrations: DocuSign links with several CRM tools and document management systems, allowing you to handle your agreements without having to switch between too many software programs.

DocuSign Pricing

General e-signature: $10 to $40 per month
Real estate e-signature: $10 to $25 per month
API for Developers: Free to $480 per month

HelloSign

HelloSign is another popular contract management tool owned by Dropbox that helps you streamline your contract approval processes with buyers. It provides you with unlimited electronic signatures regardless of the pricing plan you’re on.

Key HelloSign Features

Audit trail: HelloSign’s audit trail feature helps you track who has signed your contracts and when.

Reminders and notifications: Send reminders and notifications to buyers to ensure they remember your agreements and sign your contracts in a timely manner.

Multiple languages: HelloSign is available in 22 languages, so you can use it regardless of your buyers’ native language.

HelloSign Pricing:

Yearly payment option: $15 to $25 per month
Monthly: $20 to $31.99 per month

PandaDoc

Used by over 40,000 customers, PandaDoc is another popular contract management lifecycle tool that helps you create, send, track, and sign documents online—from almost any device.

Key PandaDoc Features:

Proposal templates: Use PandaDoc’s pre-made proposal templates to create contracts quickly and easily.

Approval workflows: Automate your contract approval processes with PandaDoc’s workflow features.

Native integrations: PandaDoc integrates with popular CRMs and document management systems, like Zapier, Salesforce, and more.

PandaDoc’s Pricing

Annual payment option: Free to $49 per month, per user
Monthly payment option: Free to $59 per month, per user

Better Proposals

With Better Proposals, you can create stunning proposals that help you close more deals. It comes with features like templates, branding, and electronic signatures that help you create professional proposals quickly and easily.

Key Better Proposals Features

200+ free templates: Use Better Proposals’ 200+ free templates to create your proposals instantly.

Branding: Customize your proposals with your own branding, so your buyers know they’re dealing with a professional.

Electronic signatures: Get your contracts signed without stress with Better Proposals’ electronic signature features.

Better Proposals Pricing:

Monthly payments: $19 to $49 per month, per user
Annual payments: $13 to $42 per month, per user

Review, Trial, and Choose Wisely

While this list summarizes some of the best sales software products out there, it is not every tool worth considering—especially if your team’s sales plan involves a set of tactics that can’t be achieved as well with just these sales tools.

Each tool has its own unique features and benefits, so be sure to review them carefully before deciding. Most of these tools offer free trials, so take advantage of those to get a better sense of how they can help your business grow.

Get started now with a free trial of Close CRM.