In today’s competitive and dare I say… volatile business environment, optimizing your sales funnel is a crucial aspect for all small businesses (SMBs) seeking to maximize profits and stay ahead of the competition. In this five-part guide, we’re exploring the most effective ways for small business owners to evaluate & optimize your sales funnel—to generate … Read more
Why care about sales metrics? Simple: they show progress and highlight areas for improvement. Sales metrics tell you if you’re growing or stagnating, so you can make informed decisions that drive sales growth and revenue. But let’s face it, with so many metrics out there, it’s easy to get stuck in analysis paralysis, where you’re … Read more
Many (if not most) lead generation ideas and strategies revolve around eBooks. From white papers and research reports to PDFs and buyer’s guides, these digital marketing resources are often used as lead magnets to capture the attention of potential customers and encourage them to give you their contact information. And then you’d use those contact … Read more
Learn how to effectively reach potential clients and grow your business through personalized cold email for SMB.
When running a small business, you’re typically not looking for a customer relationship management (CRM) tool with lots of bells and whistles. The best CRM for SMB is simple but effective. You may just need an update from the spreadsheet you started using way back in the day. In many (or even most) cases, you … Read more
What comes to mind when you hear the term “social selling”? For many sellers, it’s an intimidating concept—one involving the awkward activity of “social networking” or reaching out to strangers, hoping to sell them a product or service. And while it does involve active outreach, social selling is far from the same old thing with … Read more
Businesses of all sizes and industries regularly produce periodic reports to provide insight into various aspects of their operations, such as finance, marketing, and sales. BUT… while these reports are all important and have their use cases, sales analysis reports stand out. Why? Because they tell businesses how healthy they really are. These reports allow … Read more
Imagine, for a moment, that you’re a sales rep trying to reach out to a potential customer. You’ve done your research, and you know this person is the perfect fit for your product or service. You’ve even crafted the perfect email, complete with a compelling message and a strong call to action. But there’s just … Read more
As we move further into the 21st century, it’s important to stay up-to-date on the latest sales statistics and trends. In this blog post, you’ll find 80+ surprising sales stats that will help you sell better in 2023. Whether you’re a seasoned pro or just starting out in sales, these stats will give you a … Read more
Wondering how to close a sale easier? Don’t worry—you’re not alone. The average closing ratio for industries ranges anywhere from 15% (biotech) to 19% (finance) to 22% (software). This means, on average, the majority of B2B sales pitches don’t get accepted. But with the right strategies and tactics, you can improve your closing rate and … Read more