Unlocking Sales Success: 5 Key Strategies for Small Businesses to Optimize Your Sales Funnel

5 Key Strategies for SMBs to Optimize Their Sales Funnel

In today’s competitive and dare I say… volatile business environment, optimizing your sales funnel is a crucial aspect for all small businesses (SMBs) seeking to maximize profits and stay ahead of the competition. In this five-part guide, we’re exploring the most effective ways for small business owners to evaluate & optimize your sales funnel—to generate … Read more

Sales Metrics 101: Everything Your Sales Team Needs to Know

Sales Metrics 101

Why care about sales metrics? Simple: they show progress and highlight areas for improvement. Sales metrics tell you if you’re growing or stagnating, so you can make informed decisions that drive sales growth and revenue. But let’s face it, with so many metrics out there, it’s easy to get stuck in analysis paralysis, where you’re … Read more

10 Effective Lead Generation Ideas That Aren’t eBooks

10 Effective Lead Generation Ideas That Aren’t Ebooks

Many (if not most) lead generation ideas and strategies revolve around eBooks. From white papers and research reports to PDFs and buyer’s guides, these digital marketing resources are often used as lead magnets to capture the attention of potential customers and encourage them to give you their contact information. And then you’d use those contact … Read more

Best CRM for SMB: 13 Top Picks for Small Businesses

Best CRM for SMB

When running a small business, you’re typically not looking for a customer relationship management (CRM) tool with lots of bells and whistles. The best CRM for SMB is simple but effective. You may just need an update from the spreadsheet you started using way back in the day. In many (or even most) cases, you … Read more

10 Types of Sales Analysis Reports (How to Analyze Sales Data) in 2023

Sales Analysis Reports

Businesses of all sizes and industries regularly produce periodic reports to provide insight into various aspects of their operations, such as finance, marketing, and sales. BUT… while these reports are all important and have their use cases, sales analysis reports stand out. Why? Because they tell businesses how healthy they really are. These reports allow … Read more

How to Close a Sale in 2023: 10 Techniques, Examples, Scripts

How to Close a Sale: Techniques, Examples, Scripts

Wondering how to close a sale easier? Don’t worry—you’re not alone. The average closing ratio for industries ranges anywhere from 15% (biotech) to 19% (finance) to 22% (software). This means, on average, the majority of B2B sales pitches don’t get accepted. But with the right strategies and tactics, you can improve your closing rate and … Read more