How to Measure the Effectiveness of Your Sales Campaigns for SaaS Products

How to Measure the Effectiveness of Your Sales Campaigns for SaaS Products

As you know, Software as a Service (SaaS) businesses are mostly B2B organizations. This means customers can’t purchase without first making a few detours here and there. Customers conduct research, speak to sales, and discuss internally before choosing your company. If you’re simply waiting until after sales to measure the effectiveness of your sales campaign … Read more