How to Build a Tech Stack for Your Small Business

How to Build a Tech Stack for Your Small Business

Small businesses are often characterized by lean teams, tight budgets, and lots of knowledge gaps. One way to maximize your limited resources is to put together an effective tech stack that improves your overall productivity. Because, like it or not, we are in 2023, and 63 percent of your competitors say they’ll increase their software … Read more

Navigating Success: 15 Startup Sales Strategies for a Competitive Edge

Navigating Success - 15 Startup Sales Strategies for a Competitive Edge

Sales should be a startup founder’s top priority. Why? It’s hard to raise cash. Plus, using the right sales strategies helps you identify your ideal customer and product-market fit fast. With sales at the forefront, you have the best shot at surviving the startup rollercoaster. Effective sales strategies provide structure to your sales approach, guidance … Read more

Top Common Sales Mistakes Startups Make– and How to Avoid Them

Top Common Sales Mistakes Startups Make– and How to Avoid Them

From finding a product-market fit to impressing VCs to generating cash flow, everything in your company relies on sales. You can’t afford to get it wrong.  It’s also an expensive undertaking. For instance, the average cost of training a sales employee is $5,000. That’s just the training. Imagine the cost of running an entire sales … Read more

Unlocking Sales Success: 5 Key Strategies for Small Businesses to Optimize Your Sales Funnel

5 Key Strategies for SMBs to Optimize Their Sales Funnel

In today’s competitive and dare I say… volatile business environment, optimizing your sales funnel is a crucial aspect for all small businesses (SMBs) seeking to maximize profits and stay ahead of the competition. In this five-part guide, we’re exploring the most effective ways for small business owners to evaluate & optimize your sales funnel—to generate … Read more

Sales Metrics 101: Everything Your Sales Team Needs to Know

Sales Metrics 101

Why care about sales metrics? Simple: they show progress and highlight areas for improvement. Sales metrics tell you if you’re growing or stagnating, so you can make informed decisions that drive sales growth and revenue. But let’s face it, with so many metrics out there, it’s easy to get stuck in analysis paralysis, where you’re … Read more

10 Effective Lead Generation Ideas That Aren’t eBooks

10 Effective Lead Generation Ideas That Aren’t Ebooks

Many (if not most) lead generation ideas and strategies revolve around eBooks. From white papers and research reports to PDFs and buyer’s guides, these digital marketing resources are often used as lead magnets to capture the attention of potential customers and encourage them to give you their contact information. And then you’d use those contact … Read more